The evolution of the job market as a result of the Internet has, in some ways, returned applicants to the “old way” of searching for a job. Think about how people used to get jobs. Instead of using a résumé, people would be hired based on recommendations and on their work—which makes sense. After all, you wouldn’t hire someone to build your house if you had never seen his or her work, would you? Although the job market is more dispersed than it was a hundred years ago, technology bridges this gap, enabling candidates to not only post their qualifications in writing but also to be judged on their actual work.
Personal brands are comprised of myriad impressions that you make over time. Use branding to its fullest potential to advance yourself and your career. Thinking about your brand, beginning the long process of creating a brand, and gaining a competitive edge through your brand puts you ahead of the curve.
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