The colors you use can greatly influence your visitors; for example, if you are running an eCommerce site, you want to use colors that entice your users to view your catalog and eventually purchase something. In addition to changing the background of your pages to a color other than white, you can change the color text links, including various properties of links such as the hover color. You can also set the background color of container elements (such as paragraphs, sections, block quotes, and table cells), and you can use colors to specify the borders around those elements.